[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
On February 4th and 5th, Madrid\u2019s iconic Plaza del Callao became the epicenter of innovation and beauty thanks to a spectacular initiative by L\u2019Or\u00e9al Paris. To celebrate the launch of its new haircare line, Elvive Hidra Hialur\u00f3nico<\/em>, the brand carried out an activation that combined creativity, technology, and public participation, turning the plaza into a giant hyaluronic acid molecule.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-content\/uploads\/2022\/02\/domo-geode\u0301sico-plaza-de-callao-scaled.webp” alt=”domo geode\u0301sico plaza de callao glam cam geodesic dome” title_text=”domo geode\u0301sico plaza de callao” align=”center” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The event, designed by the agency Pixel and Pixel<\/em> and managed in media by Zenith<\/em>, aimed to immerse visitors in the world of hyaluronic acid, the key ingredient in L\u2019Or\u00e9al Paris\u2019 new product range. To achieve this, an impressive geodesic dome<\/strong><\/a> was installed in the heart of the plaza, with a structure designed to represent the hydrating and plumping properties of hyaluronic acid. Inside the dome, attendees could experience firsthand the benefits of the Elvive Hidra Hialur\u00f3nico<\/em> line while being filmed by a 360\u00ba glam cam<\/a><\/strong>, a camera that captures dynamic images from all angles, providing a unique and immersive perspective.<\/p>\n The experience didn\u2019t end there. The videos captured by the 360\u00ba glam cam were projected in real-time on the massive outdoor screens of the Callao Cinemas<\/strong>, allowing participants to see themselves on a grand scale and share their excitement with all passersby in the bustling plaza. This interaction not only created an emotional connection between the brand and the public but also amplified the campaign\u2019s visibility, drawing the attention of thousands of people in the area.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-content\/uploads\/2022\/02\/slow-motion-360o-interior-domo.webp” alt=”glam cam slow-motion-360o-interior-domo geod\u00e9sico- geodesic dome” title_text=”slow-motion-360o-interior-domo” align=”center” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The choice of Plaza del Callao<\/strong> as the venue for this activation was no coincidence. Known as one of Madrid\u2019s busiest locations, the plaza offers constant foot traffic and a prime setting for large-scale events. Additionally, the Callao City Lights screens provided an unparalleled platform for high-definition content projection, ensuring that every detail of the experience was appreciated by viewers.<\/p>\n The campaign featured the participation of numerous influencers and beauty and fashion personalities<\/strong>, who eagerly joined the initiative and shared their experiences on social media. This strategic collaboration further expanded the campaign\u2019s reach, generating significant impact on digital platforms and sparking conversation around the new product line.<\/p>\n The success of the activation<\/strong> was reflected in the impressive figures recorded during the two-day event. More than 1.5 million digital out-of-home (DOOH) advertising impressions<\/strong> were registered, reaching an audience of approximately 570,000 unique users<\/strong>. These numbers demonstrate the effectiveness of combining live experiences with digital strategies to maximize a campaign\u2019s reach and impact.<\/p>\n [\/et_pb_text][et_pb_video src=”https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-content\/uploads\/2022\/02\/loreal-callao.mp4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n The Glam Cam Slow Motion 360\u00ba<\/strong> captured spectacular 360\u00ba videos<\/strong> with variable speed effects, and L’Or\u00e9al’s activation was a huge success both in Plaza del Callao<\/strong> and on social media under the hashtag #PeloHialuronico<\/strong>.<\/p>\n Here are some of the videos recorded by the Glam Cam<\/strong> inside our geodesic dome<\/strong>.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-content\/uploads\/2022\/02\/glam-cam-slow-motion-360o.mp4″ src_webm=”https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-content\/uploads\/2022\/02\/glam-cam-slow-motion-360o.webm” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-content\/uploads\/2022\/02\/glam-cam-slow-motion-360o-callao.mp4″ src_webm=”https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-content\/uploads\/2022\/02\/glam-cam-slow-motion-360o-callao.webm” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n L\u2019Or\u00e9al Paris\u2019 Elvive Hidra Hialur\u00f3nico<\/em> line consists of four products designed to provide deep, long-lasting hydration to hair:<\/p>\n Each of these products is formulated with hyaluronic acid<\/strong>, known for its ability to retain up to 1,000 times its weight in water<\/strong>, ensuring optimal and long-lasting hydration for all hair types.<\/p>\n L\u2019Or\u00e9al Paris\u2019 innovative activation in Plaza del Callao stood out not only for its creativity and technological display<\/strong> but also for its ability to connect with the public in an authentic and memorable way<\/strong>. By offering an immersive and participatory experience, the brand successfully positioned its Elvive Hidra Hialur\u00f3nico<\/em> line in the minds of consumers, reinforcing its commitment to innovation and excellence in haircare<\/strong>.<\/p>\n This event is a clear example of how brands can leverage iconic locations and emerging technologies<\/strong> to create impactful brand experiences that resonate both physically and digitally. L\u2019Or\u00e9al Paris has once again demonstrated its leadership in the beauty industry, setting new standards in how to engage with consumers and introducing products that meet their needs and expectations.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Geodomes Inmersive Experiences specializes in Geodesic Domes for events<\/strong>, and once again, we have had the opportunity to install geodesic domes in this popular square in the heart of Madrid, Plaza del Callao<\/strong>\u2014just as we have previously done in Plaza de Col\u00f3n<\/strong> and other iconic locations in the capital, such as the Naval Museum of Madrid<\/strong>, among others.<\/p>\n If you have a project that requires unique and special structures<\/strong> like geodesic domes, Geodomes Inmersive Experiences<\/strong> is your specialized provider.<\/p>\n Do not hesitate to contact us<\/strong>, and we will gladly assist you with your needs.<\/p>\n [\/et_pb_text][et_pb_post_nav _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" We were at Plaza del Callao with our G30 geodesic dome, featuring a Glam Cam Slow Motion 360\u00ba inside, for L\u2019Or\u00e9al.<\/p>\n","protected":false},"author":3,"featured_media":9125,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"blog-en","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[2499],"tags":[3498,71,1362,3473,3476,3479,3500,3482],"class_list":["post-9894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geodesic-domes-blog","tag-events-madrid-en","tag-domos-geodesicos-en","tag-glam-cam-en","tag-glam-cam-slow-motion-360o-es-en","tag-glamcam-es-en","tag-loreal-es-en","tag-photobooth-360-en","tag-slow-motion-360o-es-en"],"_links":{"self":[{"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/posts\/9894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/comments?post=9894"}],"version-history":[{"count":5,"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/posts\/9894\/revisions"}],"predecessor-version":[{"id":9902,"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/posts\/9894\/revisions\/9902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/media\/9125"}],"wp:attachment":[{"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/media?parent=9894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/categories?post=9894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-json\/wp\/v2\/tags?post=9894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Glam Cam Slow Motion 360\u00ba<\/strong><\/h2>\n
Geodesic dome in Plaza de Callao<\/strong><\/h3>\n
Glam Cam Slow Motion 360\u00ba videos
<\/strong><\/h3>\nThe Elvive Hidra Hialur\u00f3nico<\/em> Range<\/h3>\n
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