With Star Wars: The Force Awakens<\/i> opening in theaters last year, over $5 billion in merchandise sales were expected by retailers. To that end, Target approached bluemedia acquisition, Digital Media Etc., for help in creating a range of \u2018Galactic Experiences\u2019 to showcase the Stars Wars-themed attractions and merchandise they had planned. Working side-by-side with the brand, a series of beautiful, futuristic geodesic Target-branded domes were setup to house the attractions, including a one-of-a-kind Star Wars dome projection experience.<\/p>\r\n
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Working like an on-premise planetarium, Star Wars fans were taken on a epic 3D journey, from galaxy to galaxy, and immersed in an epic battle sequence between the Dark Side and the Light.<\/p>\n
The Galactic Experiences also included use of Target-branded, light-synchronized wrist bands for the audience to wear during the show.<\/p>\n
As Rebel and Imperial starships fired different colored lasers across the domed-screen, audience members\u2019 wrist bands flashed the same colors, reds and greens, adding an extra layer of visual excitement to the experience.<\/p>\n
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The 3D journey was a huge hit among Star Wars fans young and old, and was replayed more than 180 times over the two day event.<\/p>\n
In all, tens of thousands of fans enjoyed the Galactic Village leading up to the Hollywood premier of Star Wars: The Force Awakens<\/i>.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.17.1″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-content\/uploads\/2018\/11\/501217712.jpg” align=”center” _builder_version=”3.17.3″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.17.1″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.17.3″ text_orientation=”justified”]
Target, Bluemedia and NuFormer did a great job in this dome projection event.<\/p>\n[\/et_pb_text][et_pb_image src=”https:\/\/wordpress.onertheme.com\/geodomedemo\/wp-content\/uploads\/2018\/11\/501241988.jpg” align=”center” _builder_version=”3.17.3″][\/et_pb_image][et_pb_text _builder_version=”3.17.3″ text_orientation=”justified”]
Sources:<\/p>\r\n